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| Parragon Publishing India - World's Leading Publisher Of Visual And Non-Fiction Books Celebrates It's First Anniversary & Collaborates With The Walt Disney Company (India) To Publish Disney Books |
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Thursday, June 28, 2007
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Parragon Publishing India Pvt. Ltd., set up as a joint venture between Vineet Sharma and international publishing major Parragon Publishing on 28 June 2006, today celebrates its first anniversary at Soho Steel, The Ashok.
Instituted in the late 1980s in UK, Parragon is now the world's leading publisher of visual and illustrated non-fiction books. It operates in over 35 markets around the world and has offices in 4 out of the 5 top consumer markets globally. Parragon has its headquarters at Bath in the UK and regional offices in New York (covering North and South America), Cologne (covering mainland Europe), Delhi (covering the Indian subcontinent), Hong Kong and Singapore (covering the rest of Asia) and Melbourne (covering Australasia and South Africa). In addition, it has smaller offices in France and Holland. Parragon books can be found in a wide variety of retail stores around the world. It works with the world's best known global retailers including Marks & Spencer, Tesco, Asda, Walmart, Metro, Target, Coles Myer, Barnes & Noble, Waterstones, Borders, WH Smith, Target, Karstadt amongst others.
Established with the aim to bring to the Indian audience books with superior content and production quality at affordable prices, Parragon India has over the past year changed the way books were being retailed in the subcontinent. Headquartered in New Delhi with its modern distribution centre in the NCR region (Noida), it currently sells through the conventional route of bookstores as well as through modern retail outlets.
It applied the highly successful Parragon strategy of penetrating the retail non conventional market and used the vast experience of setting up a similar business model in other international markets to that of the Indian market. Currently Parragon books are available not only at all major bookstores but also at modern retail outlets such as Reliance, Food World, Ebony, Vishal Megamart, Pantaloon, Lifestyle, Pyramid, and Tata amongst others.
Parragon Publishing India has a vast range of titles and caters to all genres of book lovers. It has a very popular children's section offering a variety of books for different age groups including Activity & Colouring, Storybook & Rhymes, Reference, General Knowledge, Make & Do Crafts and Learning Workbooks.
The reference and general interest books for adults too span a wide range: Cookery & Cuisines, Travel, Art & Architecture, World History, Unseen Archives of Celebrities, Space & Science, Fashion & Lifestyle, Home Décor, Automobiles, Health & Well-being, Nature & Wildlife to name a few. A volume player, Parragon approaches publishing from a retailer's point of view, and publishes to meet retail requirements by working backwards from price, margin, and formats to content, satisfying requirements for all market sectors.
Speaking on the occasion, Mr. Vineet Sharma, MD, Parragon Publishing India, said
"Our aim is to publish books at prices that are not just affordable but quite unbelievable. With an irresistible combination of superb quality and unbelievable pricing we would like to compel the Indian consumer to pick up our books without a second thought. We will ensure availability of our books not only at bookstores but also corner supermarkets, toy stores and other such non-traditional retail outlets, employing the FMCG route. Our books are in different formats and span a range of subjects covering general knowledge and reference along with fun and activity, providing edutainment value for kids.
About Parragon Publishing India:
Parragon Publishing India is looking at partnering all modern retail outlets including big independent retail stores that would make the books available to the end consumer. The volumes and margins generated by the books will make this a very attractive business idea for the retail partner. Parragon would also like to tap the huge potential for custom publishing in India by partnering corporates who might want to gift Parragon books with their existing product lines as corporate promotion as well as creating and customizing books for their specific brands/needs.
Parragon Publishing India retails across the country from over 700 retail points. Parragon books are available at all major bookstores, modern retail chain stores, independent stores as well as large grocery and home stores. It also supplies books to the rest of the subcontinent market i.e.: Pakistan, Bangladesh, Bhutan, Maldives, Nepal and Sri Lanka
Parragon Publishing India: Walt Disney Company India
Parragon Publishing India will collaborate with Disney in publishing its books in India as well. It will sell the new range of Disney books with an array of titles presenting popular animation characters and movie tie-in books in more vibrant and reader-friendly formats for young and young adult readers. Parragon Publishing India's Disney range comprises board books, drawing & colouring books, activity series, sticker books, CD + story books, box sets, sing-along radio range movie tie-ins etc. Parragon India announces the launch of its new Disney catalogue, detailing the books that it will bring out with Disney.
Talking about the tie-up, Mr. Vineet Sharma, MD, Parragon Publishing India, said
"Walt Disney is a name we have grown up with in India and internationally. Parragon India as a company realizes its publishing strength to harness the potential of the brand and the characters through its publishing abilities, converting it into more-than-affordable brilliantly produced books for Indian children. Here again we will be employing the winning combination of selling through bookstores as well as non-conventional outlets to reach the market."
Commenting about this tie up, a spokesperson for The Walt Disney Company in India said, "Kids and their families have an affinity for Disney content. The launch of Disney Catalogue with Parragon further strengthens our reach in the Indian market to deliver high-quality, compelling creative product to consumers across all platforms and distribution channels."
Online Initiative
On the occasion of its first anniversary, Parragon Publishing India is launching its new website, www.parragonpublishing.in, which will present the entire range of books being marketed by Parragon India. It will be an online catalogue to showcase Parragon's range of titles. |
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