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| Parragon Publishing India Turns Three! |
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Saturday, June 27, 2009
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New Delhi, Saturday, 27 June 2009- One of the largest publishers in the world of illustrated books for both adults and children, Parragon celebrates three successful years of its operations in India on 27 June 2009 at The Dome, DLF Place, Vasant Kunj.
Established in June 2006, Parragon Publishing India has consolidated its position in the subcontinent over the last three years, building a strong base not only in India but also Nepal, Bhutan, Bangladesh, Sri Lanka, Maldives and the middle-east markets including UAE, Saudi Arabia, Kuwait, Iran, Lebanon, Egypt and Israel.
Parragon has revolutionized the way books are sold in India by introducing the concept of selling through modern retail outlets alongside the conventional book trade channel. Reaching across to an ever-increasing readership through all major bookstores such as Landmark, Crossword, Odyssey as well as key retail chains such as Walmart, Reliance, Pantaloon group, Archies with outlets at supermarkets, gift shops, grocery stores, toy stores and the like.
Parragon offers a wide range of titles across different categories and formats for both adults and children. The range for adults traverses subjects as diverse as general reference, animal and nature, history, art, design, lifestyle, hobbies, unseen archives of celebrities, health and fitness, cookery and much more. Parragon's interesting array of books for children include encyclopedias, colouring, sticker and activity books, journals, stories, classic treasuries, fun learning workbooks, baby books, bath, board and sound books, as well as novelty items.
Parragon has become the lead licensee of Disney in India even before stepping into its third year. Parragon Publishing India now has the license to do books across all formats for all major Disney properties including Winnie the Pooh, Mickey Mouse, Princess, Fairies, Power Rangers, Hannah Montana, High School Musical, Camp Rock and Jonas Brothers. It will also be doing storybooks across all franchises and characters as well as educational/reference books.
Parragon operates in about 35 markets around the world with headquarters at Bath in the UK and regional offices in New York and South America, Cologne , France, Holland, Delhi, Hong Kong, Singapore and Melbourne.
Parragon publishes approximately 2000 titles every year across 18 languages and about 50 million books and internationally sell through popular retail chains such as Barnes and Noble, Waterstones, Borders, WH Smith, Marks and Spencer, Tesco, Walmart, Metro, Target, Coles Group, Karstadt, K-Mart and Toys R Us to name a few.
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